What Makes A Good Press Release?
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A press release can be a simple way to create new business enquiries and clients for your company. It is a way to get thousands of pounds worth of free publicity and bring your products and services alive to new audiences.
However, there are important factors which will determine whether it will be published and/or is successful.
Probably the most important aspect of a press release is that it needs to be newsworthy. This is where we have the edge over other copywriters. As publishers ourselves, we are in the unique position of being able to offer advice from both sides of the fence. We have many years’ experience in trawling through thousands of press releases and know what works and what doesn’t.
All good publishers want well-structured and interesting stories, something which will catch the attention, be informative and enjoyable to read. Although you are a champion for your business, you need to think whether people outside of your organisation will be interested in what you are saying.
You only have seconds to make an impact
Another key aspect to the success of a press release is getting it to the right person at the relevant publication. For example, one of our publications is called Luxurious Magazine, the clue to the areas we cover is in the title. To most people, this would be obvious, yet we still get press releases sent in which are clearly not suitable for our audience.
Some businesses create press releases which are ignored time and time again. The reason for this is they are simply poorly written and boring. Journalists and publishers want something which instantly grabs their attention and is set out in a way which makes their job as easy as possible.
A well-written headline is also a major factor in any press release. This is one of the first things a journalist will see. A good headline needs to be informative and instantly captivating. Journalists generally get hundreds of emails each day and spend only a few seconds deciding whether to explore them further.
The art of a good headline is not trying to be too clever but to just be concise, captivating and interesting.
Although we have listed some aspects of successful press release writing, there are many more. Although the publishing of a press release can never be guaranteed, engaging the services of The Copywriters will eliminate mistakes giving you a greater chance of success.
For more information, call The Copywriters on the number listed or complete the contact form.